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2008-04-18 22:52

You read it here first. I predict that the Pentagon’s graceless germanic noun-phrase message-force multiplier (whose abbreviation “MFM” is conveniently close to the common one for “Mainstream Media”) will become one of the catch phrases of the next few years (pervading, well, the progressive blogosphere, at least).

Judging entirely by today’s* gratifying, comprehensive, drought-ending, faith-redeeming piece by the NYT, the phrase is used by our government to designate an influential but unacknowledged mouthpiece or propagandist.

It’s really a treat to see the MSM actually investigating the Bush administration’s use of the MFM!

And it’s lovely to be present at the birth and installation of a favored group into our alphabet-mad military’s official register of arcane bureaucratic initialisms (AKA our AMM’s ORABI).

If the initialism MFM should really take hold, then it will have fought successfully for its place among such other popular arcane bureaucratic initialisms (ABIs) as MRE, IED, DNI, DO, GWOT, and even FEMA, for all of whose current widespread familiarity we have mainly the scandals and disasters of the Bush administration to thank. (One such initialism new to me until a couple of days ago, FATA, may be just now coming into its own.)

*Anality and hindsight (a pretty combination) require that I point out that the NYT story was actually dated the day following this blog post—i.e., Sunday, April 20. The story, however, appeared on the Times’s web site the evening before, where and when I saw it and flew tizzyward.


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